The competition was set up founded on the initiative of Veronafiere and Vinitaly (6-9 April 2014 - www.vinitaly.com) to reward producers of wines and spirits who also invest in product image.
This event is followed 26-30 March by the 21st International Wine Competition - which has always been considered as the most important, popular and especially the most selective in the world, with medals awarded to no more than 3% of samples entered.
The highly qualified jury for the Packaging Competition sees President Alberto Alessi joined by Riccardo Facci, art-director and founder of the Facci & Pollini creative agency, designer Luca Fois, creative advisor and Adjunct Professor at the Faculty of Design, Milan Polytechnic University, Giuseppe Martelli, Director General of Assoenologi, and journalist Elena Caccia of Civiltà del Bere.
The following awards will be made by the International Packaging Competition: Gold label, Silver Label and Bronze Label in the seven categories envisaged in the regulations. The company from every country achieving the highest scores for packaging passing at least the first selection stage will be awarded the Special "Packaging 2014" Award in the wine and spirits categories respectively. The jury will selected the Special "Label of the Year 2014" Award from among the winners of Gold Label Awards, again in wine and spirits categories, while the company achieving the best scores for coordinated image, i.e. the ability to highlight a unique style across different packaging, will be awarded the Special "Coordinated Image 2014" Award. This award is only presented on condition that at least three packaging projects by the company have passed the first evaluation phase.
The decision to return Vinitaly's major international competitions to dates just before the opening of the exhibition itself was taken in relation to the marketing needs of companies, which thereby have the possibility of presenting award-winning products.
- Tags: Veronafiere Vinitaly 18th International Packaging Competition 21st International Wine Competition Verona Italy Alberto_Alessi_Chairman_Alessi_SpA Riccardo Facci Luca Fois Giuseppe Martelli Elena Caccia Special "Packaging 2014" Award Special "Label of the Year 2014" Award Special "Coordinated Image 2014" Award
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