Wednesday, 12 June 2024

Sadoni, a passion for special moments

Marie Inge Bommens By Marie Inge Bommens | March 02, 2014 | Sweden

The passion for designing luxury clothes for the most special occasions of our life was the main reason for Trude and Hamid founding ‘Sadoni’, in 2003, a Norwegian label specialized in evening and wedding gowns. It is exactly the place of origin of the brand, the Northern territory that is one of the principal elements from which Sadoni takes inspiration.

Without forgetting many other fundamentals like art, architecture and, in particular, modern women, always in search of a unique gown able to express all of their lifestyle and personality.

But, in the creation of a new collection you have to consider the evolution that the fashion market is constantly living. “This is a sector in which the users are becoming more and more informed (thanks also to many exhibitions and trade shows, in addition to the web, that permit a great point of reference to the needs of brides). In this way, brides of today show more taste for quality, more knowledge of the product and a greater critical sense...”.

Now, a preview of the 2015 collection. Individuality, brilliance, wide volumes and importance given to details will be the features of the bridal collections dedicated to next season. In addition, there will be plays of contrast between fabrics and lace embellishments. All feminine elements that suggest an elegant and refined woman.

What about the accessories, instead? For Sadoni, the most popular accessories are always the romantic embellishments in lace, which render the gown ideal both for the ceremony and the following party. It’s that peculiar touch that has absolutely become one of the constant elements of the brand.


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