The bags are packed .... next week we leave Hollywood, Fl, to Italy and finally we'll go to Verona to be "immersed" (I think is the word more suitable ...) in the most big fair in the world for the wine sector organized by Verona fairs (www.veronafiere.it) that since 1998 is active abroad.
First direct organizer of events in Italy "Verona Fiere" has in his events (in addition to Vinitaly) Fieragricola , Eurocarne, Siab, Sol, Agrifood, and has also expanded its range of operation by opening new areas of interest such as construction, transportation, furniture, sports, tourism, luxury, leisure and training ....
Over time Vinitaly is become a great occasion and promotional showcase of matching supply and demand even international. Vinitaly is in each case "the Showcase" more important in the world for wine and to be present at "Vinitaly" allows all producers to show their products, consolidating their image and at the same time to verify the interest of the people on the various present wines (their own and others ....) by evaluating the competition and the market itself.
In Verona / Vinitaly is represented the best of worldwide thanks to the wealth of indigenous vines, the prices are competitive considering that the "made in Italy" and the "culture" of that country are involved in the wine that represents them worthily.
"To maintain our leadership in world trade in wine, with 23% of the market - said the General Director of VeronaFiere, Giovanni Mantovani, - is essential to continue to promote a unified system of Italian wine, to give force to the values of our tradition but also to add value to the resources made in the field "
The importance of attending Vinitaly also applies to foreign operators to find new contacts, understand the trends and finalize purchase contracts in an event where are represented all producers and buyers of the world.
Vinitaly International Slow Wine on the other hand has done and continues to do a great job with this tour around the world as an ambassador of Made in Italy. At the two stages of this year in New York and Miami to know Italy and all its products were attended by more than 160 Italian producers - this year's event were added 80 Slow Wine cellars - which have had the opportunity to meet with the most important foreign professionals in the course of a full calendar of meetings, presentations and tastings. Also were present the products of the agri-food sector and olive oil (The consortium led by Mifaap and Unaprol chose to enter the two-stage U.S. in its campaign to promote consumer awareness of certified product just as IOO% Italian extra virgin olive oil) that have joined the wine in this system of international promotion which is Vinitaly.
"With two events in New York and Miami, we also included in the Year of Italian Culture in America promoted by the Italian Embassy in Washington, initiative dedicated to enhancing the cultural tradition and lifestyle made in Italy through the multiple forms in which they are expressed: art, cinema, architectural and landscape heritage, science, fashion, and of course the food culture. A prestigious event in which Vinitaly, ambassador of Italian wine in the world, was proud to present the attentive American public the excellence of the national wine market "- said Ettore Riello, President of VeronaFiere.
Appointment then with you all at Vinitaly, Verona.... Italy ..... purchased already your tickets online .... and good tasting!
Alice Willi
