ITE is leader in Russia with shows in Moscow, Saint Petersburg, Krasnodar, Novosibirsk and Yekaterinburg and it is present on many other non-European markets, from Turkey to India, from China to Southeast Asia.
The partnership includes promotion and joint organisation of HOMI in Moscow for five annual editions, from 2014 to 2018, the Fiera Milano lifestyle event that inherits the legacy of Macef. The first edition will open on 15 October and run until 18 at the Crocus exhibition centre. It will be a grand style debut, coinciding with the Moscow Furniture Show, the “Saloni Worldwide", also at the Crocus.
Precisely with this Russian appointment in mind and to promote HOMI with global operators, the show was presented to the press and trade in Paris on 28 January and will be showcased in Frankfurt on 8 February.
“HOMI is a project that sees us heavily committed", says Fiera Milano CEO Enrico Pazzali. “We proved this with the first edition in Milan. And now we are proving it with this agreement with ITE, and extremely fast start-up of the internationalisation process for HOMI. This process is in fact an integral part of the exhibition project that we have fine-tuned and will not stop with Russia. In 2015, we in fact count on taking it to the USA and Asia. In internationalisation of HOMI and more in general of our fairs, partnership with ITE is a very important element that makes us even more confident. As does the great importance represented by having achieved with the International Furniture Show an agreement that will see systematisation of Made in Italy not just in theory but also in practice”.
“The agreement with Fiera Milano” - says Mikhail Basheleishvili, deputy general director of ITE - “combines our deep knowledge of the Russian market with leadership of the Italian trade fair group in the sector of products for living and home design. This is a formidable combination, which we are very happy to have brought about and which opens extremely interesting perspectives both for ourselves and also, and above all, for Russian buyers".
- Tags: Fiera Milano Fiera Milano CEO Enrico Pazzali ITE Group Mikhail Basheleishvili_deputy general director of ITE Russia Moscow Saint Petersburg Krasnodar Novosibirsk Yekaterinburg Turkey India China Southeast Asia HOMI the Fiera Milano lifestyle event Macef Crocus exhibition centre Moscow Furniture Show the Saloni Worldwide Paris Frankfurt International Furniture Show Made in Italy
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